As the internet becomes increasing popular, so does the on-line shopping. In fact, according to a 2003 report from the census bureau, more than one-third of Americans have shopped on-line, compared to just 2.1 percent in 1997. As more and more people get gain access to fast, inexpensive internet service at home, that number will only rise.
But just as Americans are becoming increasingly comfortable turning to the net as their source for music, CD’s, clothes, and even groceries, another group of people are hoping to exploit that comfort.
Scammers and con artists are increasingly turning to the net to make a quick buck or looking for mine personal information from overly-trusting, unsuspecting consumers. While there is no way to guarantee you won’t become a victim of on-line scam, there are several steps you can take to protect yourself:
- Protect your identity. Nearly 10 millions Americans have their identity stolen every year. Though this number seems staggering, there are steps you can take from becoming a statistic. Avoid giving out personal information like your social security number, credit card number or bank account information unless you know exactly who you are dealing with.Several on-line scams involve e-mails or pop-up ads asking you to “verify” your personal information. As a rule, you should be very skeptical of these notices; no matter how “official” they look. Most banks and financial institutions would not attempt to contact you via e-mail or through a pop-up advertisement. If you aren’t sure if an e-mail or pop-up is legitimate or not, call your financial institution over the phone, don’t e-mail them by hitting the reply button. Report any scam e-mails spam@uce.gov.
- Shop safely. Don’t provide any personal information such as your address or credit card number unless you are on a secure, encrypted site, which encodes your information, making it more difficult for hackers to access. Look for a picture of a “lock on the bottom right-hand corner of your browser, or a URL which begins with “https,” (The “s” stands for secure.)
- Pay with a credit card. Under the Fair Credit Billing Act, consumers may dispute unauthorized charges. In most cases, the credit card company will suspend the charge as well as any interest charges as it is investigating the claim. If it is found to be an unauthorized charge, you are legally liable for only the first $50 of the charge. (Some credit card companies provide additional coverage.)
By following a few simple steps you can help reduce your risk of being the victim of an on-line scam, and help ensure that your on-line shopping experience is safe and pleasurable.
By David Plowman